Rooftop Farm on Wholefoods

A Wholefoods store outside of Boston has installed a rooftop farm atop its new store in Lynnfield, Massachusetts.  Wholefoods will sell the grown goods in its store directly as produce or as an input for prepared foods.  Green City Growers and Recover Green Roofs expect around 10,000 pounds of produce will be grown each year.  Although the project will not pay for itself in terms of goods sold, Wholefoods anticipates the marketing of the project may increase overall sales.  The infographic below illustrates plans for the project.  For more information, see the Boston Globe article here.

 

Source: http://www.bostonglobe.com/business/2013/06/02/haute-cuisine-whole-foods-store-sell-produce-grown-its-roof/ixhp7WDaCF4sHseaQ07DHJ/igraphic.html